Corporate Identity

Corporate Identity

GUIDELINES FOR USING AND PROTECTING THE INTEGRITY OF OUR LOGOS

The Suhor Industries logo is the core of our visual brand identity. Both elements together constitute the logo. Neither one should EVER be used or seen without the other. The logo should never be altered in any way.

Whenever possible, the vertical version is the preferred format for our logo. However, an alternative horizontal version has been created for use in situations where the preferred vertical logo presents a visual or practical challenge, or when it needs to be reproduced at less than 3/4" high.

LOGO COLORS

Suhor Industries preferred logo is reproduced in two colors: BLACK AND GREY PANTONE 7545 on a white background.

ONE COLOR APPLICATIONS

Sometimes reproducing a two color logo is not possible. In these situations, BLACK is the preferred one color alternative.

STAGING AREA

The staging area is the clean, uncluttered space that surrounds the Suhor Industries logo. This white space draws attention to the logo immediately and ensures that the logo is presented clearly.

The Staging Area for the preferred logo can be measured by using the height of the box surrounding the logotype, as the wide of the frame surrounding the logo.

The Staging Area for the horizontal logo can be measured by using the width of the "S" icon, as the width of the frame surrounding the logo.

SUHOR FAMILY LOGOS

Suhor Industries subsidiary company logos have been created to mirror the parent company. Suhor GREY has been kept as the common family color. However, each industry group has been designated a unique color identity.

The Suhor Industries Logo Guidelines apply to all subsidiary company logos as well.

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